How we Support the Environment.

We Stand Up for the Planet.

Founder Kristina Strain truly did not think she'd ever use her degree in Environmental Studies. I mean, beauty company? Come on. But life tends to be circular. Now working on our eco-initiatives - like going plastic-free - is just part of a normal workweek.

Plastic-free Packaging

In 2023, we started transitioning to plastic-free packaging for all our products. The roll-out is ongoing, but as of this moment we're about 85% plastic-free across all our products.

Plastic-free Shipping

The final styrofoam packing peanut went out our front door on March 6th, 2023. We now use cornstarch peanuts sprinkled with fun colorful hearts.

Packing Materials Reuse

As our wholesale business as grown, we find ourselves shipping more and more large parcels - and we've enlisted the help of our community in reusing packaging materials.